- Business Plan
- >
- Strategic Refresh
Strategic Refresh
The Strategic Refresh is designed for established businesses that need to recalibrate, refocus, or reinvent their strategy without starting from scratch. Whether you’re responding to market changes, scaling your operations, or recovering from a stagnant season, this service provides a tailored approach to renewing your business direction with purpose and precision.
We analyze your current business model and provide a comprehensive strategic update that strengthens your competitive edge. From brand positioning and target audience shifts to pricing structures and profitability planning, we’ll help you realign your plan for the next stage of growth.
Ideal for entrepreneurs ready to evolve, expand, or reintroduce their brand with clarity and confidence.
Includes:
• Assessment of your current business plan, brand strategy, and service offerings
• Updated SWOT analysis with competitor insight and market opportunities
• Brand positioning guidance, including messaging, visuals, or niche focus
• Re-alignment of offers, pricing structure, and service tiers
• Business narrative revision (refreshed executive summary, mission/vision)
• Financial framework: simplified forecast or revenue target suggestions
• Strategic goals and action steps for the next 6–12 months
• Audit of customer journey or client experience with improvement suggestions
• Finalized strategy brief with summary and step-by-step recommendations
• 30-minute strategy clarity session for feedback and direction
• Delivered in PDF format with editable worksheets (if applicable)